Resources Library by ANA

Transforming insights to deliver a new source of competitive advantage

In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.

Catalogue: Congress 2017: Visionary

Authors: Stephan Gans, Tim Warner

Company: PepsiCo

December 4, 2017

Face off

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and...

Catalogue: Congress 2017: Visionary

Authors: Madhumita Chakraborty, Mukesh Kumar

December 4, 2017

The mutation of research

A call to action to address research mutation.

Catalogue: Congress 2017: Visionary

Author: Anneke Quinn-de Jong

December 4, 2017

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary

Authors: Annelies Verhaeghe, Katia Pallini

November 28, 2017

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary

Authors: Peter Milla, Jane Attale

November 27, 2017

The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

November 27, 2017

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in...

Catalogue: Congress 2017: Visionary

Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez

November 27, 2017

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

November 27, 2017

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

November 27, 2017