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Research papers

Analogue and digital television in Europe

More than seventy-three million European households receive satellite TV two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Thomas Merz, Bruce Roberts
August 1, 1999
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Citation

Merz and Roberts (1999a, August 01). Analogue and digital television in Europe . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/analogue-and-digital-television-in-europe-


Research papers

Analogue and digital television in Europe measuring change

More than seventy-three million European households receive satellite TV, two million in digital. However development is not consistent and there are marked variations by country. Digital broadcasting is adding an additional complexity to television...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Thomas Merz, Bruce Roberts
June 15, 1998
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Citation

Merz and Roberts (1998a, June 15). Analogue and digital television in Europe measuring change. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/analogue-and-digital-television-in-europe-measuring-change


Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research
Author: Bruce Roberts
June 15, 1988
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Citation

Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns


Research papers

Pan European audience measurement in cable television homes

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Bruce Roberts, Alan Higgs
June 15, 1986
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Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes


Research papers

Development of the product and corporate image of a radio station

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Bruce Roberts, Malcom R. Mather
Company: Gallup International Association
June 15, 1981
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Citation

Roberts and Mather (1981a, June 15). Development of the product and corporate image of a radio station. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/development-of-the-product-and-corporate-image-of-a-radio-station