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Development of the product and corporate image of a radio station

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Company: Gallup International Association

Authors: Bruce Roberts, Malcom R. Mather

Abstract:

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly convinced that it would not be possible to programme, market or sell the 208 English Service without the benefit of a continuing research programme.

Bruce Roberts

Author

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Malcom R. Mather

Author

This is a long description of some author details.

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Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Roberts and Mather (1981a, June 15). Development of the product and corporate image of a radio station. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/development-of-a-radio-meter-system