Development of the product and corporate image of a radio station

Date of publication: June 15, 1981

Abstract:

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly convinced that it would not be possible to programme, market or sell the 208 English Service without the benefit of a continuing research programme.

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