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Research papers

Modelling tourist choice behavior

This paper presents a theoretical and methodological approach to the task of modelling tourist choice behaviour. The problem area dealt with is the one in which managers of tourism organizations, industries or businesses try to understand, to...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Gerard A. Tocquer, Sophia Antipolis, Michel A. Zins
August 1, 1981
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Citation

Tocquer, Antipolis and Zins (1981a, August 01). Modelling tourist choice behavior. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/modelling-tourist-choice-behavior


Research papers

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alfred E. Bronner, Robert De Hoog
Company: Veldkamp Marktonderzoek
June 15, 1976
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Citation

Bronner and De Hoog (1976a, June 15). Political preference as a marketing problem. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/political-preference-as-a-marketing-problem


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
×

Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis