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Political preference as a marketing problem

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

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Authors: Alfred E. Bronner, Robert De Hoog

Abstract:

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will test the idea that individual choice between political parties in the Netherlands can be described and predicted by means of a set of specific attributes and the specific way in which these are combined (ie. the choice model).

Alfred E. Bronner

Author

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Robert De Hoog

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Bronner and De Hoog (1976a, June 15). Political preference as a marketing problem. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-retail-marketing-problem