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Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023

Research papers

Videos

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
November 22, 2023

Videos

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023

Videos

Research papers

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Authors: Patrick Fagan, Vanja Ljevar
September 28, 2023

Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023

Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023