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Measuring the Value of Data Democratization

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Reckitt, Stravito

Authors: Tania Poelmann, Sandra Berg

Abstract:

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Tania Poelmann

Author

This is a long description of some author details.

Sandra Berg

Author

This is a long description of some author details.

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Poelmann and Berg (2023a, October 05). Measuring the Value of Data Democratization. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-and-the-value-of-information