Abstract:

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with limited detail, through distributors or consumer intelligence companies. These data-sets are costly to build or license, and offer limited coverage in Asia and, as a result, do not get updated frequently. Furthermore, these data-sets are not as readily available as they are in Europe or the rest of the world.