You searched for: "*"

The results has been filter on Tags containing Reputation Management.
ANA has found 3 results for you, in 228 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018
×

Citation

Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/how-to-win-in-the-reputation-economy-by-applying-global-insight-in-reputation-to-latam


Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
×

Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

Achieving a strategic, integrated approach to corporate reputation measurement

This paper focuses on an integrated and holistic approach to reputation management.This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Raymond Heath
September 19, 2004
×

Citation

Heath, R. (2004a, September 19). Achieving a strategic, integrated approach to corporate reputation measurement. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/achieving-a-strategic-integrated-approach-to-corporate-reputation-measurement