Measuring and managing reputation

Date of publication: September 18, 2011

Abstract:

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and weighted for resource investment; how improvement metrics underpin an executive incentive program that is promoting internal behavior changes; and how simple data characterizations are helping improve data-driven decision-making. It includes examples from the company's growing body of evidence that reputation improvement promotes sales growth.

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