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Research papers

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006
Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers
Company: Research Now SSI
October 8, 2006

Research papers

Media insights

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Hiroki Noda, Naoko Katayama, Shu Akahane
Company: Dentsu Macromill Insight
June 18, 2003

Research papers

The death of Lady Di

This paper deals with a study based on a large opinion survey conducted on the Net by CNN after the death of Lady Diana. It aims at analysing the discourse content about Diana. SORGEM and IBM-ECAM collaborated in devising a methodology of automatic...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Catherine Gouttas, Jean-Maxence Granier
Company: SORGEM IMR
June 15, 1998

Research papers

Natural language processing

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation. A prototype system called Codia was developed to incorporate...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Josef Leung, Ching-Long Yeh
Company: Nielsen
September 1, 1997

Research papers

Good quality for better quantity

Structured and systematic monitoring of the competition is increasingly becoming a key means of assuring a company's success. While the collection and processing of relevant data is still relatively easy, analysis and interpretation of relevant...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Holger Paulsen
June 1, 1995

Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989

Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989