Back

SMS and WAP

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Company:

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Abstract:

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test compares the effectiveness of email, SMS and WAP applications to pre-screen sample prior to a follow-up online survey. It also looks at response to the online survey by method of pre-screener contact.

Charles Pearson

Author

This is a long description of some author details.

Kevin Goldberg

Author

This is a long description of some author details.

Lucy Eyers

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Pearson, Goldberg and Eyers (2006a, October 08). SMS and WAP. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/sms-and-wap