SMS and WAP

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Abstract:

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test compares the effectiveness of email, SMS and WAP applications to pre-screen sample prior to a follow-up online survey. It also looks at response to the online survey by method of pre-screener contact.

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