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SMS and WAP

Date of publication: October 8, 2006

Catalogue: Panel Research 2006

Company:

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Abstract:

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test compares the effectiveness of email, SMS and WAP applications to pre-screen sample prior to a follow-up online survey. It also looks at response to the online survey by method of pre-screener contact.

Charles Pearson

Author

This is a long description of some author details.

Kevin Goldberg

Author

This is a long description of some author details.

Lucy Eyers

Author

This is a long description of some author details.

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Citation

Pearson, Goldberg and Eyers (2006a, October 08). SMS and WAP. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/sms-and-wap