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Media insights

Date of publication: June 18, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Company: Dentsu Macromill Insight

Authors: Hiroki Noda, Naoko Katayama, Shu Akahane

Abstract:

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

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