Back

Media insights

Date of publication: June 18, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Company: Dentsu Macromill Insight

Authors: Hiroki Noda, Naoko Katayama, Shu Akahane

Abstract:

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

Hiroki Noda

Author

This is a long description of some author details.

Naoko Katayama

Author

This is a long description of some author details.

Shu Akahane

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Real insights

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Dirk Engel

 

June 1, 2008

×

Citation

Engel, D. (2008a, June 01). Real insights. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/real-insights


Research Papers

Insights vs findings

Catalogue: Consumer Insights 2007

Author: Marsha E. Williams

Company: Viacom International Media Networks

May 7, 2007

×

Citation

Williams, M. E. (2007a, May 07). Insights vs findings. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/insights-vs-findings


Research Papers

Emerging media VS. traditional platforms?

Catalogue: WM3 2007

Authors: Manuel Daehler, Isabel Wenger

Company: Swiss Broadcasting Corporation

June 3, 2007

×

Citation

Daehler and Wenger (2007a, June 03). Emerging media VS. traditional platforms?. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/emerging-media-vs-traditional-platforms-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Noda, Katayama and Akahane (2003a, June 18). Media insights . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/emerging-media-vs-traditional-platforms-