You searched for: "*"

The results has been filter on Catalogues containing Fragrance 2007.
ANA has found 14 results for you, in 2652 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007
Author: Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
November 14, 2007

Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007

Research papers

Smelly business

This presentation is as much about the value of memory as the value of a smell.-Does the memory of coffee brewing really cause someone to write Folger's on their shopping list rather than Maxwell House?-Does the memory of the smell of fries cooking...

Catalogue: Fragrance 2007
Author: Nigel Hollis
Company: KANTAR TNS Malaysia
November 14, 2007

Research papers

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007

Research papers

Sense & scent

There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror...

Catalogue: Fragrance 2007
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
November 14, 2007

Research papers

Using consumers to create collective genius!

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them.We believe that consumers can, and should, contribute to the creative development of scents whether for...

Catalogue: Fragrance 2007
Authors: Barbara Busch, Barbara Preyssas
November 14, 2007

Research papers

A scientific explanation of the role of fragrance in branding

According to marketing guru Philip Kotler: 'most products now come across as interchangeable commodities rather than powerful brands'. This has happened because consumer goods' brands, in particular, have failed to evolve and develop emotional...

Catalogue: Fragrance 2007
Author: David Thomson
Company: MMR Research Worldwide Ltd
November 14, 2007

Research papers

Fragrance and self image

This paper presents one of the major results brought out by recent quali-quantitative surveys conducted in Europe on the woman fragrance market in selective outlets.It highlights the importance of the self-image that women wish to project through...

Catalogue: Fragrance 2007
Author: Marc Gilles
November 14, 2007

Research papers

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan
Company: Nestlé
November 14, 2007