Abstract:
Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them. We believe that consumers can, and should, contribute to the creative development of scents whether for scented products or mass and fine fragrance. In this paper we will discuss why and show how the input of olfactively sensitive respondents can help create more creative and more successful scents.
Research Papers
Let the product talk
Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007
Research Papers
Touching smells, sniffing colours, tasting odours
Catalogue: Fragrance 2007
Authors: Alan Branthwaite, Luigi Toiati
Company: Focus S.r.L.
November 14, 2007
Research Papers
Sense & scent
Catalogue: Fragrance 2007
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
November 14, 2007
