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The fragrance industry

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Company:

Authors: Clare Lees, Diana Dodson

Abstract:

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally. By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state of play and potential opportunities and threats to the market to 2011. The paper also discusses the methodology used to generate the data and analysis presented and how this complements other research techniques available.

Clare Lees

Author

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Diana Dodson

Author

This is a long description of some author details.

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Lees and Dodson (2007a, November 14). The fragrance industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/virtual-concept-testing-for-the-fragrance-industry-