Resources Library by ANA

Efficiency analysis of a sales force (French)

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Didier Truchot

August 1, 1975

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Geoffrey C. Naylor

February 1, 1975

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: F. Conran, Henry Assael

February 1, 1975

Order form research for trade conscious marketing (German)

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manfred Schürmeyer

Company: Nielsen

September 1, 1974

Order form research for trade conscious marketing

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manfred Schürmeyer

Company: Nielsen

September 1, 1974

A case history of TvTimes

It is my intention to review the editorial research carried out for TVTimes since 1968, and to attempt to assess how and where it contributed to the development of the magazine. In the six years of its life, TvTimes has changed in many ways and of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Alwyn Wise

June 15, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Harald Ruppe

Company: Nielsen

June 15, 1973