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Redmond, McDonald and Lawrence (2001a, September 23). The evolution of the global consumer insight capability. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-evolution-of-the-global-consumer-insight-capability
Sandler, M. H. (1996a, December 01). Marketing mix. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/marketing-mix
Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/fragrance-creation
Aboul-Fath, M. (1994a, January 01). Copy research... who needs it?. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/copy-research-who-needs-it-
Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/generating-idea-from-consumers-