Back

Fragrance creation

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Beth A. Prevost

Abstract:

This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.

Beth A. Prevost

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Improving consumer fragrance testing

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

×

Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research Papers

The fragrance that is me

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Hans-Otto Schmidt

 

December 1, 1996

×

Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


Research Papers

Creating fragrance concepts from first principles

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

×

Citation

Katz, Itty and Moskowitz (2003a, March 16). Creating fragrance concepts from first principles. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles