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Fragrance creation

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Beth A. Prevost

Abstract:

This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.

Beth A. Prevost

Author

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Research Papers

Perceptual maps of sensory analysis and consumer reactions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: David W. Ingersoll

Company: Givaudan

December 1, 1996

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Citation

Ingersoll, D. W. (1996a, December 01). Perceptual maps of sensory analysis and consumer reactions. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/perceptual-maps-of-sensory-analysis-and-consumer-reactions


Research Papers

Consumer cognitions

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Susan Baker

 

December 1, 1996

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Citation

Baker, S. (1996a, December 01). Consumer cognitions. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/consumer-cognitions


Research Papers

Butterflies and tortoises

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Lorna Lee, Dydiane Goodman

 

December 1, 1996

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Citation

Lee and Goodman (1996a, December 01). Butterflies and tortoises. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/butterflies-and-tortoises


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Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/butterflies-and-tortoises