Abstract:
This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.
Research Papers
Perceptual maps of sensory analysis and consumer reactions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
Research Papers
Consumer cognitions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Susan Baker
 
December 1, 1996
Research Papers
Butterflies and tortoises
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
 
December 1, 1996
