You searched for: "*"

The results has been filter on Tags containing English.
ANA has found 11224 results for you, in 607 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
×

Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai


Videos

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
November 19, 2024
×

Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good--12709


Videos

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
November 19, 2024
×

Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today-12684


Research papers

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
×

Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight-


Research papers

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
×

Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-


Videos

How to Ensure Your Digital Marketing Performance

This presentation will cover strategies for monitoring brand share of voice and measuring influencer impact. Learn how to boost visibility and optimize influencer partnerships for greater engagement

Catalogue: Asia Pacific 2024
Author: Katherine Zheng
Company: Mininglamo Group
November 19, 2024
×

Citation

Zheng, K. (2024a, November 19). How to Ensure Your Digital Marketing Performance. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/how-to-ensure-your-digital-marketing-performance


Videos

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Company: Tracism
November 19, 2024
×

Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future-12715


Videos

Harnessing the Power of AI to Fight Fraud

It's no secret that survey fraud poses a threat to the entire insights industry. And we believe the only way to eradicate fraud is for the industry to team up together to share technological advances and stop fraudsters in their tracks. Join a...

Catalogue: Asia Pacific 2024
Author: Joven Lee
Company: Cint
November 19, 2024
×

Citation

Lee, J. (2024a, November 19). Harnessing the Power of AI to Fight Fraud. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-ai-to-fight-fraud


Videos

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
November 19, 2024
×

Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity-12686