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Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/grocery-new-product-developmet


Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care