New product development for men's hair care

Date of publication: May 1, 1976

Abstract:

This research was designed to look closely at men's attitudes to their hair in order to help create new ideas and opportunities for men's hair care products. The specific objectives were:

1. To probe deeply into the nature and form of inhibitions in this area;

2. To generate as wide a range of new product suggestions as possible. 

3. To make evaluations of which ideas, or ideal types, are most likely to encourage interest and overcome barriers. 

CRAM/Peter Cooper Archive

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