Grocery new product developmet

Date of publication: July 1, 1976

Abstract:

Rowntree Mackintosh Grocery Division is interested in exploring new product possibilities in the Salads, Spreads and Juices area. Some ideas had been generated by the Agency. This research was undertaken with housewives in order to encourage them to generate their own ideas, and to respond to ideas already produced, with a view to providing guidelines for possible product and concept development. 

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