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Grocery new product developmet

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh Grocery Division is interested in exploring new product possibilities in the Salads, Spreads and Juices area. Some ideas had been generated by the Agency. This research was undertaken with housewives in order to encourage them to generate their own ideas, and to respond to ideas already produced, with a view to providing guidelines for possible product and concept development. 

CRAM/Peter Cooper Archive

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Research Reports

Research report on idea generation for H.J. Heinz Ltd.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

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Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-


Research Reports

Creative research on the Fray Bentos name

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

×

Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research Reports

Qualitative and quantitative research on fruit juices

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1970

×

Citation

, C. (1970a, August 01). Qualitative and quantitative research on fruit juices. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices


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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices