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Grocery new product developmet

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Rowntree Mackintosh Grocery Division is interested in exploring new product possibilities in the Salads, Spreads and Juices area. Some ideas had been generated by the Agency. This research was undertaken with housewives in order to encourage them to generate their own ideas, and to respond to ideas already produced, with a view to providing guidelines for possible product and concept development. 

CRAM/Peter Cooper Archive

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Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

 

October 1, 1981

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Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved May 13, 2025, from


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New product development

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

 

June 15, 1990

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Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved May 13, 2025, from


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Perspectives on the new product development process

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

 

November 2, 1983

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Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


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Citation

, C. (1976a, July 01). Grocery new product developmet. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process