Abstract:
Rowntree Mackintosh Grocery Division is interested in exploring new product possibilities in the Salads, Spreads and Juices area. Some ideas had been generated by the Agency. This research was undertaken with housewives in order to encourage them to generate their own ideas, and to respond to ideas already produced, with a view to providing guidelines for possible product and concept development.
Research Reports
Research report on idea generation for H.J. Heinz Ltd.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Reports
Creative research on the Fray Bentos name
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1976
Research Reports
Qualitative and quantitative research on fruit juices
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1970
