You searched for: "*"

The results has been filter on Tags containing Brands.
ANA has found 6 results for you, in 142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Driving brand management through effective brand equity measurement

This paper describes aspects of successful brand management supported through Marketing Research. Branding issues from the global strategic perspective of a leading manufacturer of adhesive products for the professional market are addressed. Case...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Werner Hoffmann-Wiebe, Stefan Binner
Company: bms marketing research + strategy
September 22, 2002

Research papers

Synaesthesia

Current concepts of brands pay full attention to the rational and symbolic but often overlook their sensory, experiential or synaesthetic aspects. This paper helps open up this complex and fascinating topic by identifying the principles of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Peter Cooper, Alan Branthwaite
Company: QRi Consulting Ltd.
November 10, 2002

Research papers

The battle for Europe

The paper discusses the role played by nationality in branding. Increasingly, European markets are a battleground for local brands, other European brands, and brands from the USA, Japan, and other countries. It is shown that consumers have strong...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jon Wilkinson
September 1, 1992

Research papers

Hip-hop: Subculture or super brand?

The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Chris Arning, Ednyfed Tappy
Company: Flamingo
November 5, 2003

Magazines

Research World (May-June 2015)

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
June 15, 2015

Research papers

Synaesthesia

Current concepts of brands pay full attention to the rational and symbolic but often overlook their sensory, experiential or synaesthetic aspects. This paper helps open up this complex and fascinating topic by identifying the principles of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Peter Cooper, Alan Branthwaite
Company: QRi Consulting Ltd.
November 10, 2002