Hip-hop: Subculture or super brand?
The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target. This presentation seeks to describe and explore these values and how they work, before articulating the interaction between hip-hop and the world of brands - an interaction which has rich potential if it can be properly harnessed.
- This could also be of interest