Research World (May-June 2015)

Date of publication: June 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is produced? And are there some types of products where 'made in' matters more?

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