Resources Library by ANA

Ceremony: Best Presentation Award APAC 2015

Best presentation award winner APAC Conference 2015: Shedding the chastity belt.

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Finn Raben, Karan Kumar, Poonam V. Kumar

June 15, 2015

Ceremony: ESOMAR Best Presentation Award

Award winner for the "Best presentation" category.

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Finn Raben

June 15, 2015

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl

November 18, 2014

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth

Author: Orlando Hooper-Greenhill

June 15, 2014

Ceremony: Award winner presentation

Award winners presentation from Finn Raben, ESOMAR Director General, and Dan Foreman, ESOMAR President.The congress awards are divided in 3 categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti Award)

Catalogue: Congress 2014: What Inspires?

Authors: Finn Raben, Dan Foreman

June 15, 2014

Ceremony: Winner of the MR Inspiration Den

The MR Inspiration Den 2014 winners:- Sample answer, Tony Dent;-On device research, Alistair Hill.

Catalogue: Congress 2014: What Inspires?

Authors: Tony Dent, Alistair Hill

June 15, 2014

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2013

Leveraging predictably irrational decisions

Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer anonline function that tells your own customers if a competitor is offering the same product at a cheaper price. Although...

Catalogue: Congress 2013: Think Big

Authors: Florian Bauer, Rüdiger Peters

June 15, 2013

Ceremony: Young researcher of the year award 2013 winner

The three best projects submitted by young researchers will be presented in this session.

Catalogue: Congress 2013: Think Big

Author: Dan Foreman

June 15, 2013