Abstract:
Last-minute travel is a market defined by low prices and discounts. At first glance, it may seem utterly ludicrous to offer an online function that tells your own customers if a competitor is offering the same product at a cheaper price. Although this idea sounds paradoxical at first, it turned out to be hugely successful: The LTUR price comparison resulted in dramatically higher conversion rates (+70%), profits, and significantly improved competitive positioning, sourcing efficiency as well as strategic product management. State-of-the-art research and in-depth understanding of the decision process can help to leverage the potential of ideas that otherwise would just have been ignored.
Research Papers
Data collection approaches for old and new research techniques
Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Peter Sampson
Company: Burke, Inc.
November 1, 1977
Research Reports
Qualitative research into high fibre bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
Research Reports
Attitudinal research: Name testing
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1970
