Resources Library by ANA

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

May 13, 2014

Culture: Insight's third space

In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey

Company: Truth

November 13, 2011

Reality is cheap

It is becoming apparent that human imagination and the fantasies it makes possible are crucial for human happiness. It has been believed that imagination is a subjective and idiosyncratic capacity, however recent research shows this is not the case;...

Catalogue: Congress 2011: Impact

Author: Nick Gadsby

September 18, 2011

'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe. It is especially interested in the family market where change and transition can challenge cultural values. Unilever has commissioned a...

Catalogue: Congress 2011: Impact

Authors: Catriona Ferris, Barbie Clarke

Company: Unilever

September 18, 2011

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Aruni Ghosh, Maneesh Kaushik

Companies: Nielsen, PepsiCo

March 1, 2011

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Poonam V. Kumar, Anjali Puri

Company: KANTAR TNS Malaysia

November 18, 2010

What online behavior reveals about digital culture

Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing assets. For the past two years, the authors experimented...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Ellen Bird, Christian Kugel

Company: VivaKi

September 15, 2010

Legally brown

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Ainslie Williams, Sofia Khayech

March 3, 2010

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter

Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009