Legally brown

Date of publication: March 3, 2010

Abstract:

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive to teens can not only produce a better research process but solid insights and strategic direction for youth focussed health campaigns.

Ainslie Williams

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Sofia Khayech

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