What does research 2.0 mean to consumers in Asia Pacific?

Date of publication: April 7, 2009

Abstract:

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include: Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in other parts of the world? How will Asia Pacific consumers respond to requests to: blog, upload images, to comment, to discuss, and to engage in online collaboration? Are there differences, in terms of Research 2.0, between cultures which are more individualistic and those which are more collective?

Steve Cierpicki

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Pete Cape

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Shizue Vieira

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Andrew Lewis

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Ray Poynter

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Research Papers

Research Papers

Research Reports

Global Market Research 2010

Catalogue: Global Market Research

Author: ESOMAR B.V.

 

September 13, 2010

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