Abstract:

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include: Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in other parts of the world? How will Asia Pacific consumers respond to requests to: blog, upload images, to comment, to discuss, and to engage in online collaboration? Are there differences, in terms of Research 2.0, between cultures which are more individualistic and those which are more collective?