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You searched for: "*"

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Research papers

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

September 22, 2016

Videos

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

January 11, 2017

Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a âglocalâ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

June 15, 2016

Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Month

January

Year

1947

Month

June

Year

2023

You searched for: "*"

Research papers

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

September 22, 2016

Videos

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

January 11, 2017

Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a âglocalâ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

June 15, 2016

Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, AranzazÃº GÃ³mez

October 4, 2017

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January

1947

June

2023

You searched for: "*"

Research papers

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

September 22, 2016

Citation

Videos

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

January 11, 2017

Citation

Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a âglocalâ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia ChÃ¡rraga

June 15, 2016

Citation

Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, AranzazÃº GÃ³mez

October 4, 2017

Citation

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a âglocalâ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...