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Super-diversity research

Date of publication: October 4, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez

Abstract:

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Alfredo Troncoso

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Adelina Vaca

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Aranzazú Gómez

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Troncoso, Vaca and Gómez (2017a, October 04). Super-diversity research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/diversity-workshop-