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Research papers

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
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Citation

Rodríguez, Cárdenas and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants


Research papers

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Benoit Roederer
June 15, 1990
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Citation

Roederer, B. (1990a, June 15). Socio-cultural trends and how they affect the public's reactions to art museums. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/socio-cultural-trends-and-how-they-affect-the-public-s-reactions-to-art-museums


Research papers

The production of a 'consumer' based strategy plan for the Museum of Victoria

This paper will show how the tools of marketing research, marketing, financial analysis and strategic planning were used to assist in the repositioning of the Museum of Victoria. It will show how these tools heightened the realisation that the Museum...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Simon McCall, Malcolm Ellenport
June 15, 1990
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Citation

McCall and Ellenport (1990a, June 15). The production of a 'consumer' based strategy plan for the Museum of Victoria. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/the-production-of-a-consumer-based-strategy-plan-for-the-museum-of-victoria


Research papers

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Fedor Rocco, Ante Sori
June 15, 1990
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Citation

Rocco and Sori (1990a, June 15). Encouraging a demand for museum services. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/encouraging-a-demand-for-museum-services


Research papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Managers of art museums and of other similar organisations such as art galleries are therefore increasingly turning to marketing to help them better understand and satisfy the needs and wants of their various publics. This paper reports some...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross
June 15, 1990
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Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum