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Research papers

The healthy priorities project

The humanitarian health crisis in Venezuela is a widespread media topic. However, what is really going on in the country? Accounts of this drama are based on limited reports mainly from people leaving the country and international players,...

Catalogue: Latin America 2020 - Insights Festival
Authors: Diego Casaravilla, Luca Bon, Ana Maria Mendez
Companies: Fine, Toluna, Save the Children
October 19, 2020

Research papers

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020

Research papers

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 7, 2019

Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015

Research papers

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Jeff Vidler, Michelle Darcy, Denise Brien
June 23, 2013

Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012

Research papers

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe
Author: Kees de Jong
Company: Research Now SSI
October 19, 2010

Research papers

Collaborative panel management

Sophisticated choice tasks have helped bridge the gap between expensive (and realistic) revealed preference models and less expensive (but less realistic) stated preference models. Our presentation presents a direct comparison between three...

Catalogue: Panel Research 2008
Authors: Paul Johnson, Bob Fawson
October 24, 2008

Research papers

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008
Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Company: Vodafone Group
October 24, 2008