Abstract:
The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is sure, but what does that mean? Does mobile imply out and about? Does it mean we can no longer command 30 minutes of uninterrupted concentration? The respondent drives what we can, and cannot, do. So what do they think and where are they heading? This is an interactive session split into two parts: 1. Results from new research done in 7 countries on today's mobile consumer how they use mobile devices to get and share opinions 2. A panel of real panellists, on stage, talking about their experiences and answering audience questions
Research Papers
Hybrid studies can enrich and cheapen at the same time?
Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
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Research Papers
Revealing favela & luxury
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Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub
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Magazines
Research World (January-February 2016)
Catalogue: Research World 2016
Author: ESOMAR B.V.
 
February 15, 2016
