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Research papers

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993

Research papers

Integration of research tools in the field of television analysis

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Federico Di Chio
June 15, 1993

Research papers

Qualitative research, quantitative research, interaction, integration and linkage

The paper suggests qualitative research is due for a reappraisal and this should take place in a broad context that considers both qualitative and quantitative research. It discusses qualitative/quantitative distinction and a two-level, six- category...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1993

Research papers

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney
June 15, 1993

Research papers

How to integrate qualitative market research into a global communication programme?

It's our intention to outline in this paper some thoughts on the role research can, and should take in the development of a succesful brand strategy. In particular, we wish to expand on the central theme of the seminar, the primary objective is to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Michael de Decker, Antonio Valente
Company: Bayer AG
June 15, 1993

Research papers

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Arnold Cragg
June 15, 1993

Research papers

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Rebecca Wynberg, Sarah O'Brien
June 15, 1993

Research papers

Keep your eye on the ball

The growth of sponsorship as a means of communications is apparent to all. In the U.K., excluding money used to support sponsorship activity, our best estimate suggests the sports market alone to account for around £250 million in 1992 (Source:...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Ken Parker
June 15, 1993

Research papers

The need for cultural intelligence

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft'...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Jeanne Binstock van Rij
June 15, 1993