Abstract:
Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft' intangibles that lead the way toward the mastery of the art of global strategy, negotiation and marketing.
Research Papers
The influence of information and a new mental model of adaptation
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jeanne Binstock van Rij
 
September 1, 1994
Research Papers
Global growth of US values among youth
Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jeanne Binstock van Rij
 
June 15, 1992
Research Papers
Italy's image and potential
Catalogue: Ethnic Marketing 2000
Authors: Clara Origlia, Loredana Cornero
Company: Market Dynamics International srl
July 1, 2000
