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The need for cultural intelligence

Date of publication: June 15, 1993

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Jeanne Binstock van Rij

Abstract:

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft' intangibles that lead the way toward the mastery of the art of global strategy, negotiation and marketing.

Jeanne Binstock van Rij

Author

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Research Papers

The influence of information and a new mental model of adaptation

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jeanne Binstock van Rij

 

September 1, 1994

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Citation

van Rij, J. B. (1994a, September 01). The influence of information and a new mental model of adaptation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-influence-of-information-and-a-new-mental-model-of-adaptation


Research Papers

Global growth of US values among youth

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jeanne Binstock van Rij

 

June 15, 1992

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Citation

van Rij, J. B. (1992a, June 15). Global growth of US values among youth. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/global-growth-of-us-values-among-youth


Research Papers

Italy's image and potential

Catalogue: Ethnic Marketing 2000

Authors: Clara Origlia, Loredana Cornero

Company: Market Dynamics International srl

July 1, 2000

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Citation

Origlia and Cornero (2000a, July 01). Italy's image and potential . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/italy-s-image-and-potential-


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Citation

van Rij, J. B. (1993a, June 15). The need for cultural intelligence. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/italy-s-image-and-potential-