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The need for cultural intelligence

Date of publication: June 15, 1993

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Jeanne Binstock van Rij

Abstract:

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft' intangibles that lead the way toward the mastery of the art of global strategy, negotiation and marketing.

Jeanne Binstock van Rij

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van Rij, J. B. (1993a, June 15). The need for cultural intelligence. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/business-intelligence-for-top-management