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Research papers

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
Company: Unilever
June 15, 1961
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Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research


Research papers

Future perspectives in the field of consumer research (French)

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
June 15, 1961
×

Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research-french-


Research papers

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
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Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain


Research papers

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
×

Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain-french-