Abstract:
Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spainsâs lagging behind' the other western countries in this field. Market research really has no history. Up to just a few years ago, nothing had been done in this field apart from sales statistics or more or less theoretical surveys carried out by personnel of private concerns. The present position of research in Spain is favourable to accelerated development in both the social and the market fields, A real need in the new Spanish social set-up and a keen desire to keep with universal trends combine to make the practice of these studies increasingly urgent.
This could also be of interest:
Research Papers
Social studies and market research in Spain (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
 
June 15, 1959
Research Papers
Market research in Spain and in Sweden
Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
 
June 15, 1965
Research Papers
The philosophy, economy and sociology of market research in Spain
Catalogue: The European Marketing Research Review 1968
Author: Amando De Miguel
 
August 1, 1968
