Resources Library by ANA

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

June 15, 2014

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aldo Fajar, Deepak Bengani

Company: Kadence International

June 15, 2014

Bollywood drama in the research world

The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Sandeep Dutta, Daisy Tanwani, Kavita Rahman Gulati

Company: KANTAR TNS Malaysia

May 13, 2014

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aldo Fajar, Deepak Bengani

Company: Kadence International

May 13, 2014

How to shape future health and beauty shopping

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Andreas Onnen, Marion Tamme

Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung

September 15, 2010

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Dieter Korczak

Company: GP Forschungsgruppe

February 6, 2008

Evaluation of advertising efficiency and effectiveness

This report is a methodological proposal for creating a data fusion model whose product is an index called Ad-Foint which integrates brand advertising investment media management and the real response of the target markets. It is an indicator...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Eduardo Albornoz Guillen, Patricio Moyano Galdames, Andres Varas del Canto

June 15, 1999

Evaluation of advertising efficiency and effectiveness (Spanish)

This report is a methodological proposal for creating a data fusion model whose product is an index called Ad-Foint which integrates brand advertising investment media management and the real response of the target markets. It is an indicator...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Eduardo Albornoz Guillen, Andres Varas del Canto, Patricio Moyano Galdames

June 15, 1999

Research contribution to brand positioning

This presentation charts the contribution of research to development of Immac as a brand in the depilatory category and hence one of the more sensitive areas in this segment. We outline the key stages of research used in developing the brand...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Roger Hawa

January 1, 1994