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Research papers

Understanding brand success

The paper treats the problem of “building successful brands” from the perspective of a simple yet comprehensive theory of consumer markets. It is practical, using case study material from projects for Premier Biscuits and other clients, to...

Catalogue: Seminar 1994: Building Successful Brands
Authors: John Baker, Tony Camp, Len J. Marchant
June 15, 1994
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Citation

Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/understanding-brand-success


Research reports

Qualitative research on Sweet Home development

Earlier market positioning research by CRAM on StrongholdAerosol Spray Disinfectant indicated that a particularaspect of Sweet Home, i.e. the soft furnishings use appearedto be a viable positioning for the product in its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
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Citation

Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-applied-to-the-development-and-positioning-of-new-products


Research papers

A platform for strategic decisions within the computer industry in sweden

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Bö Bäckman
June 15, 1983
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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/a-platform-for-strategic-decisions-within-the-computer-industry-in-sweden


Research papers

Team based brand building

This paper considers the extent to which members of the brand's team have similar perceptions about the emphasis being placed on different components of their brand. It opens by considering the way that brand management is shifting from the domain of...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Leslie de Chernatony, Roger Took
June 15, 1994
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Citation

de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/team-based-brand-building


Research papers

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
May 19, 2016
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Citation

Tighe, S. (2016a, May 19). Transformational strategy. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/transformational-strategy-8661


Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/champneys-at-tring-limited