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Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/understanding-brand-success
, C. (1974a, December 01). Qualitative research on Sweet Home development. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/qualitative-research-on-sweet-home-development
, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising
, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/qualitative-research-into-pan-sprays
Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved January 30, 2023, from
Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved January 30, 2023, from
de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/team-based-brand-building
Tighe, S. (2016a, May 19). Transformational strategy. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/transformational-strategy-8661
, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/champneys-at-tring-limited