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Research papers

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium
Author: Dina Raimondi
June 15, 1997
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Citation

Raimondi, D. (1997a, June 15). Radio audience surveys in France in 1996. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/radio-audience-surveys-in-france-in-1996


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research papers

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium
Authors: Daniel Nobi, Jacques Braun
June 15, 1997
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Citation

Nobi and Braun (1997a, June 15). An international radio station and its audience in Romania. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/an-international-radio-station-and-its-audience-in-romania


Research papers

German radio multi-method survey 1995

The radio survey method test carried out in 1995 by the German radio organisations within AG.MA was a milestone in German radio research in many respects. This was the first time that a method test of this kind had been carried out in Germany, at...

Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
June 15, 1997
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Citation

Müller-Veeh, D. (1997a, June 15). German radio multi-method survey 1995. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995


Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997
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Citation

Cornish and Neely (1997a, June 15). Making audience surveys more relevant to programmers. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/making-audience-surveys-more-relevant-to-programmers


Research papers

Radio in the media-mix

Utilizing the basis of the very complex automobile market in Germany, the effects created by radio advertising in a media-mix will be demonstrated. The essential effects of an advertising campaign can only be proven in psychologically defined target...

Catalogue: 2nd Radio Research Symposium
Author: Sven Dierks
June 15, 1997
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Citation

Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/radio-in-the-media-mix


Research papers

Measuring rebroadcast audiences in Central and Eastern Europe

This paper examines the practice of measuring rebroadcast audiences to international radio stations in central and eastern Europe. Finite resources mean that it is important that the effectiveness of this method of delivery can be properly assessed...

Catalogue: 2nd Radio Research Symposium
Author: Hugh Hope-Stone
June 15, 1997
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Citation

Hope-Stone, H. (1997a, June 15). Measuring rebroadcast audiences in Central and Eastern Europe . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/measuring-rebroadcast-audiences-in-central-and-eastern-europe-


Research papers

Radio audience measurement in the future

This paper first reviews the overall nature of audience measurement of radio into which context the potential for a meter based solution can be set. It considers the nature of task that radio research faces, identifies the different sources of...

Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
June 15, 1997
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Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research papers

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium
Author: Thomas W. White
June 15, 1997
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Citation

White, T. W. (1997a, June 15). What radio stations call themselves and what diarykeepers call them. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/what-radio-stations-call-themselves-and-what-diarykeepers-call-them