An international radio station and its audience in Romania

Date of publication: June 15, 1997

Abstract:

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract many listeners with their news and various programs. Qualitative and quantitative research approaches in eastern Europe and more especially in Romania helped Radio France Internationale to define its new format.

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