Abstract:
The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were involved in all research while others strongly disagreed with the new panel experience as it may introduce uncertainties in the minds of users, of advertisers, and lead to a loss of credibility of the research itself and, consequently of the media.
Research Papers
Preset tuning and listening behaviours
Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
 
June 15, 1997
Magazines
Marketing and research today (November 1995)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
November 1, 1995
Research Papers
Measuring audience for unaddressed printed matter
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Pierre Calmard, Jacques Braun
Company: Mediametrie
September 1, 1996
