Abstract:
The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were involved in all research while others strongly disagreed with the new panel experience as it may introduce uncertainties in the minds of users, of advertisers, and lead to a loss of credibility of the research itself and, consequently of the media.
This could also be of interest:
Research Papers
The audience of public radio stations in France
Catalogue: Radio Research Symposium 1995
Authors: Jean-Pierre Auzeill, Marie-Dominique Chevreux
Company: Mediametrie
July 1, 1995
Research Papers
The revival of the radio audience in Poland
Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
 
June 15, 1997
Research Papers
Forms of radio listening in France
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Fabrice Carlier, Odile Le Moal
Company: Mediametrie
May 1, 1994
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)