Resources Library by ANA

Digital detox

Let's face it, in many ways, new technologies are fantastic. But every hour, technologies and the Internet – applications, social networking, news – are stealing our attention. Something is always up online and we switch easily. We replace...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Alex Drozdovsky

June 15, 2014

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati

June 15, 2014

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection

Author: Alex Drozdovsky

June 15, 2013

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga

Company: InSites Consulting

June 15, 2013

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big

Authors: Jeanne Danubio, Nikhil Sharma

Company: Nielsen

June 15, 2013

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection

Author: Daria Zenkovich

June 15, 2013

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big

Authors: Will Goodhand, Oliver Nelken

Company: KANTAR TNS Malaysia

June 15, 2013