Resources Library by ANA

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024

Authors: Gayatri Srikant, Rivesh Misra

November 19, 2024

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024

Authors: Rajeswari Bonala, Noopur Sharma

November 19, 2024

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

October 1, 2024

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024

Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros

Companies: Nissan Motor Co., De La Riva Group

April 24, 2024

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

November 22, 2023

Effectively connecting with Gen Z on TikTok

Catalogue: Congress 2023

Authors: Roderik Sorbi, Maarten van Es

Company: DVJ Insights

October 5, 2023

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

Company: PepsiCo

September 29, 2023

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023

Authors: Luke Perry, Luke Mantell

Company: Jigsaw Research

September 27, 2023