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Humanity in Creative Development

Date of publication: September 29, 2023

Catalogue: Congress 2023

Company: PepsiCo

Authors: Monica Tenorio, Rafik El Noumeir

Abstract:

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power positive growth.

 

The challenges we face

PepsiCo realised some years ago that a significant change in our approach to insights was needed in order for us to continue to power positive growth for our business. We started by diagnosing the challenges faced by our insights industry.

Monica Tenorio

Author

This is a long description of some author details.

Rafik El Noumeir

Author

This is a long description of some author details.

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Research Papers

Humanity in Creative Development

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

 

September 29, 2023

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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/humanity-in-creative-development


Research Papers

Creative development

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

 

June 15, 1980

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Citation

B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/creative-development-


Research Reports

Setlers creative development research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1976

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Citation

, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/setlers-creative-development-research


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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/setlers-creative-development-research