The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power positive growth.
The challenges we face
PepsiCo realised some years ago that a significant change in our approach to insights was needed in order for us to continue to power positive growth for our business. We started by diagnosing the challenges faced by our insights industry.
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Author: ESOMAR B.V.
June 15, 1980