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Effectively connecting with Gen Z on TikTok

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: DVJ Insights

Authors: Roderik Sorbi, Maarten van Es

Abstract:

Roderik Sorbi

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Maarten van Es

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Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved April 27, 2024, from


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Citation

Sorbi and van Es (2023a, October 05). Effectively connecting with Gen Z on TikTok. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old