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Effectively connecting with Gen Z on TikTok

Date of publication: October 5, 2023

Catalogue: Congress 2023

Company: DVJ Insights

Authors: Roderik Sorbi, Maarten van Es

Abstract:

Roderik Sorbi

Author

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Maarten van Es

Author

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Research Papers

Inside the Gen Z Parental Mind

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research Papers

When GenAI Meets Gen Z

Catalogue: North America 2024 - Innovation

Authors: Adrian Terron, Swati Shankar

Company: TATA Group

August 5, 2024

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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/when-genai-meets-gen-z

Gen Alpha Unplugged

Catalogue:

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January 1, 1970

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Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880


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Citation

Sorbi and van Es (2023a, October 05). Effectively connecting with Gen Z on TikTok. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880