Abstract:

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low per capita GDP coupled with high growth rate presents a demanding testing ground to develop this, and provide the rest of the world with valuable lessons. The world?s largest conglomerate of Indian origin with revenues of over USD 138 billion, the Tata Group confronted the challenge of ensuring continued growth in the future across its categories in new and uncharted territories